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KHudson's avatar

I've already looked these up, when looking at the Hugo nominees. Looked at sample chapters, synopses, core themes, etc. Not a single one even remotely appealed to me. At least, the Hugo nominated Shroud, which I am seriously considering giving a read.

Philip Harker's avatar

My hot take is that SFF awards in 2026 are more for writers than they are for readers.

As a digital marketer I often think about products (be they games or books or toasters) about point-of-purchase decision making. It is very hard for me to imagine a reader on the fence about a purchase who bites the bullet and buys it because they realise "oh, this book won an Aurora!"

But man, if I'm an SFF author cold pitching a new publisher or agency and I can flex a Hugo for my short story? That's absolutely a point-of-purchase decision factor for Orbit Books.

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